Miscellaneous Samsung!!!
Various Samsung jobs I have either directed/led or have been heavily involved in.
A cinematic, cyber punk extravaganza for Samsung SSD Drives. I contributed look development frames as well as the laser FX and some explosion FX.
Some strange and amusing spots I directed for Samsung Earbuds. The ads were designed specifically for TikTok and we strove to embrace the UGC* (ad agency buzzword meaning: ‘User Generated Content’) and DIY feel of TikTok. The character design and animation are intentionally low fidelity and dare I say, amateurish, on purpose! It was a fun exercise.
Some fun social spots for Samsung Galaxy
Yet another Samsung OLV, this one for a cross promotion between Samsung and Youtube. We were able to push the boundaries a little in this one. Credit: creative direction.
I directed this (mostly editorial) spot highlighting the phenomenal gaming capabilities of the latest Samsung phone.
Health and fitness based OLV for Samsung’s UTG campaign. Credit: creative direction.
I led the team creating this full CG spot for Samsung’s holiday campaign. It was a high-energy job with a quick turnaround but we pulled it off smoothly.
Samsung Endcard, credit: creative direction